Business Canvas

MOC Marketing

Created: 2022-11-21


Business model canvas:

  • good tool for someone who is considering starting a business. 
  • help entrepreneurs give structure to their plans.
  • people who want to work in company performance or in the marketing world,

Keep in mind two scenarios:
IF you make a canvas VERY EARLY on in the venture/business,
THEN Many of it will be based on assumptions,
It's important to conduct a thorough investigation to make sure that the information it contains is correct. 

IF you make the canvas at an ADVANCED stage of your business/venture,
THEN it will help you to re-assess the business’ situation,
work on improving any points that may be lagging behind.

  • strategic management tool to quickly define and communicate an idea or business concept.